Email Marketing- The New Door To Door Salesman

  • Welcome Email: generated after signing up with the Raposa
  • Feedback email: generated when a customer emails us for any reason
  • Backtest Email: generated to include the results of each test ran through the algorithm
  • Suggestion Email: generated based on recent investment experience and preferences

My goals

I wanted the emails to only contain the information that was needed along with all the links for the customer to easily find. Since this is a startup, we need people to create interest in the company and the product. Making it clean and professional was a good starting place to reach that goal.

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