Marketing for a Startup: Project Outline

I’m working with a startup called Raposa Technologies for an entire month. We are building towards a soft launch in June for 100 people, then a full launch 2–3 months later. For May, I will be creating content to support the launch along with multiple marketing strategies to propel the company towards success.

RP is a company made to invest using quantitative investing. The niche is that the coding is already done for you and all you do is plug your objectives into the algorithm. Since the website has not been made public yet, you can get a sense of what Raposa will be building by their competition,

My tasks for the month:

~ Create an automatic email response system with Mailchimp

~ Create an email template for when purchases are being suggested

~ Create an automatic email response system for when you sign up to do a backtest

~ Lead hunt through Linkedin Sales Nav and Hunter to double current list

~ Start video documentation to demonstrate how to use quantitative investing and the platform

~ Split the audio of those videos and create a podcast

~ Transcript podcast/video into blogs

The Goal:

~ Double our email list by June

~ Create enough content to have consistent updates post-launch

~ Make the ability to sign up easier

~ Make quantitative investing seem more available for a larger group of people

~ Show the value of RP to normal people

~ Create a word-of-mouth marketing frame

Hard Skills I’ll be gaining from doing this:

~ Copywriting

~ Email marketing and content creation

~ Cold email sales

~ SEO development

Soft skills I’ll be gaining:

~ Research skills

~ Online collaborative experience

~ Critical Thinking Skills

~ Emotional Intelligence

Tech Tools I’ll be using:

~ Zendesk

~ Loom

~ Youtube

~ LinkedIn Sales Navigator

~ Medium

~ WordPress

Week 1:

Learn about quantitative investing

Read “Thinking Bets” by Annie Duke

Read “The Art of Clearer Thinking” by Rolf Dobelli

Plan out monthly deadlines

Research content to use for blog posts

Create all 10 blog topics

Build a Medium account

Document the planning stage and research stage

Week 2:

Write 2 blog pieces

Create email templates for new joiners

Run Linked Sales Nav campaign to gain leads

Use Mailchimp to send emails to all the new leads

Create email signup and content for backtest section

Document how to find leads and how to generate relevant emails

Week 3:

Write 5 blog pieces

Read “The New Market Wizards”

Transcribe 2 podcasts into blog posts

Document importance of SEO and how to create content

Week 4:

Write 3 blog pieces

Connect Medium to WordPress website

Create a video walkthrough of how to utilize the platform

Transcribe more podcasts into blog posts

Refine SEO of posts and determine the ranking

Document use of multi-media operations and final results

Blog topics:

Portfolio Theory (source 19) (source 20) (source 22) (source 23)

Anchoring Bias and Relativity Trap (source 1) (“The Art of Thinking Clearly” pg143) (source 4) (source 8) (source 9) (source 14) (source 15)

Sunk-Cost Trap, Pseudo-Certainty Trap, and Action Bias (“The Art of Thinking Clearly” pg128, 245) (source 4) (source 17) (source 21)

It’ll Get Worse Before it Gets Better Fallacy (“The Art of Thinking Clearly” pg34)

Loss Aversion bias, Endowment Bias, and Risk-Averse Bias (source 2) (“The Art of Thinking Clearly” pg64, 95) (source 6)

Bandwagon Bias and Confirmation Bias (“The Art of Thinking Clearly” pg70,73,19,230) (source 5) (source 23)

Fear of the Unknown (source 3) (“The Art of Thinking Clearly” pg239) (source 14) (source 23)

Affect Heuristic (“The Art of Thinking Clearly” pg197) (source 11) (source 15) (source 10) (source 16) (source 18)

Gambler’s Fallacy and Hot Hand Fallacy (source 11) (source 12) (source 13)

Recency Bias and Experience Bias (“Thinking in Bets” pg 56) (source 1) (source 4)

Motivated Reasoning blindspot bias (“Thinking in Bets” pg 62–64)