Marketing for a Startup: Project Outline
I’m working with a startup called Raposa Technologies for an entire month. We are building towards a soft launch in June for 100 people, then a full launch 2–3 months later. For May, I will be creating content to support the launch along with multiple marketing strategies to propel the company towards success.
RP is a company made to invest using quantitative investing. The niche is that the coding is already done for you and all you do is plug your objectives into the algorithm. Since the website has not been made public yet, you can get a sense of what Raposa will be building by their competition, Streak.world.
My tasks for the month:
~ Create at least 10 nontechnical blog posts concerning investing mindsets and ideas.
~ Create an automatic email response system with Mailchimp
~ Create an email template for when purchases are being suggested
~ Create an automatic email response system for when you sign up to do a backtest
~ Lead hunt through Linkedin Sales Nav and Hunter to double current list
~ Start video documentation to demonstrate how to use quantitative investing and the platform
~ Split the audio of those videos and create a podcast
~ Transcript podcast/video into blogs
The Goal:
We currently have an email list of about 400 people using Mailchimp for followers to their Medium account. We want to double our email list and create a better following. We have the data and the code for a great platform/product, but not the content and the people to get the word out. My overall goal is to market the company to its specific market (explained here), create more content for post-launch to post consistently, and make the process more attainable for more people.
~ Double our email list by June
~ Create enough content to have consistent updates post-launch
~ Make the ability to sign up easier
~ Make quantitative investing seem more available for a larger group of people
~ Show the value of RP to normal people
~ Create a word-of-mouth marketing frame
Hard Skills I’ll be gaining from doing this:
~ Mailchimp skills
~ Copywriting
~ Email marketing and content creation
~ Cold email sales
~ SEO development
Soft skills I’ll be gaining:
~ Time management
~ Research skills
~ Online collaborative experience
~ Critical Thinking Skills
~ Emotional Intelligence
Tech Tools I’ll be using:
~ Mailchimp
~ Zendesk
~ Loom
~ Youtube
~ LinkedIn Sales Navigator
~ Medium
~ WordPress
Learn about quantitative investing
Read “Thinking Bets” by Annie Duke
Read “The Art of Clearer Thinking” by Rolf Dobelli
Plan out monthly deadlines
Research content to use for blog posts
Create all 10 blog topics
Build a Medium account
Document the planning stage and research stage
Week 2:
Write 2 blog pieces
Create email templates for new joiners
Run Linked Sales Nav campaign to gain leads
Use Mailchimp to send emails to all the new leads
Create email signup and content for backtest section
Document how to find leads and how to generate relevant emails
Week 3:
Write 5 blog pieces
Read “The New Market Wizards”
Transcribe 2 podcasts into blog posts
Document importance of SEO and how to create content
Week 4:
Write 3 blog pieces
Connect Medium to WordPress website
Create a video walkthrough of how to utilize the platform
Transcribe more podcasts into blog posts
Refine SEO of posts and determine the ranking
Document use of multi-media operations and final results
Blog topics:
Hindsight Biases and Decision Making (“Thinking in Bets” ch1) (“The Art of Thinking Clearly” pg58, 76) (source 7) (source 10)
Portfolio Theory (source 19) (source 20) (source 22) (source 23)
Anchoring Bias and Relativity Trap (source 1) (“The Art of Thinking Clearly” pg143) (source 4) (source 8) (source 9) (source 14) (source 15)
Sunk-Cost Trap, Pseudo-Certainty Trap, and Action Bias (“The Art of Thinking Clearly” pg128, 245) (source 4) (source 17) (source 21)
It’ll Get Worse Before it Gets Better Fallacy (“The Art of Thinking Clearly” pg34)
Loss Aversion bias, Endowment Bias, and Risk-Averse Bias (source 2) (“The Art of Thinking Clearly” pg64, 95) (source 6)
Bandwagon Bias and Confirmation Bias (“The Art of Thinking Clearly” pg70,73,19,230) (source 5) (source 23)
Fear of the Unknown (source 3) (“The Art of Thinking Clearly” pg239) (source 14) (source 23)
Affect Heuristic (“The Art of Thinking Clearly” pg197) (source 11) (source 15) (source 10) (source 16) (source 18)
Gambler’s Fallacy and Hot Hand Fallacy (source 11) (source 12) (source 13)
Recency Bias and Experience Bias (“Thinking in Bets” pg 56) (source 1) (source 4)
Motivated Reasoning blindspot bias (“Thinking in Bets” pg 62–64)
